1,200+ stores
7-Eleven: cold call to board approval
A strategic investment partnership in ~10 months. Our digital coupons ran through 7-Eleven's POS and drove a $3.5M revenue lift.
Fractional monetization & partnerships · Dallas, TX
Your next revenue line, built by someone who's signed both sides of the deal.
I spent 15 years running the P&L on both sides of the offerwall as a founder. Now I help consumer apps, AI platforms and ad networks build monetization, sign supply, close demand — and turn it into money on the books.
Now advising an AI app studio on monetizing its consumer apps.
The ledger · 2011–2026
- $30M+
- Revenue built across three companies
- $15M+
- Rewards paid out to real users
- 38
- Partnerships closed, cold to signed
- 150+
- Advertisers sold at PlayToWin
Who I work with
You've built the product. Let's build the money side.
Consumer & AI apps
You have the users. The revenue model is still a guess.
We pick the right mix — ads, rewarded, subscriptions, in-app — and spec it screen by screen so you can test it instead of debating it.
Ad networks & offerwalls
You need publishers signed and budgets that survive the first test.
I've been the publisher you're pitching and the platform selling the traffic. I know what each side needs before they sign.
Brands, retail & loyalty
You want rewards that change what happens at the register.
I built a 7-Eleven program that ran digital coupons through the POS, so brands could see real in-store behavior — not guesses.
What I do
Four disciplines. Every one ends in revenue.
01
Monetization strategy & product
Design the model, then ship it. Screen-level specs and test plans, SDK vetting for performance and fraud, mediation, payout economics — and measured lift.
Rewarded & offerwallMediationFraud controlsPricing
02
Supply-side partnerships
Sign the publishers your platform needs and get them to first revenue. I pitch from the publisher's chair — I ran a 20+ app portfolio and integrated 30+ ad SDKs.
Publisher acquisitionIntegration to launcheCPM & fill rate
03
Demand-side sales
Bring in advertisers and agencies, then turn test budgets into commitments. I sell on cohort quality, retention and ROAS — not install volume.
Advertisers & agenciesCohort & ROASQBRs & renewals
04
Strategic deals & US go-to-market
First-of-a-kind partnerships and new markets: targets, business case, contract. Rev share, CPA, fixed fee or exclusivity — cold outreach to board approval.
Deal structuringRetail & CPGMarket entry
A good place to start
A second revenue line, live in 30 days.
For apps and AI platforms with engaged users and no rewarded inventory. Users earn coins through offers and surveys, advertisers pay for the actions, and you earn on top of everything you already make.
Talk about a pilotWeek 1
Scope & economics
Reward economy, payout rates, and a requirements doc your engineers can build from.
Week 2
Line up demand
Warm introductions to offerwall and demand partners I've worked with for years.
Week 3
Build & controls
Integration support, fraud scoring and payout rails — so you only pay real users.
Week 4
Launch & read
Go live, read the first cohorts, and tune before you scale.
Track record
My companies. My P&L. My numbers.
From YooLotto, Lucky Dollar and PlayToWin Mobile — results I owned, not ones I advised on.
$4M year one
Adjoe, sourced cold
Closed in ~6 weeks as one of Adjoe's first publisher partners, working directly with their CEO on custom offerwall options.
+24% eCPM
Built our own mediation layer
Nothing off the shelf fit our stack or user behavior, so we built it. Fill rate and eCPM both climbed.
14% → 3%
Fraudulent installs, slashed
AI fraud scoring cut fraud while we paid $9M+ to users within 24 hours via PayPal, Dwolla, Tango and Amazon.
2M+ users
Lucky Dollar: zero to exit
Grew a sweepstakes rewards app to $1.5M+ revenue in 9 months, then ran the sale myself. Exited in 2021.
20 of 24
Quarters on target
My quota-carrying partnerships team hit its number, with forecasts landing within 10% of actuals.
Plus 1,240% revenue growth over four years at YooLotto, and new markets opened in the UK, Spain and Germany.
Signed, sold to or integrated with — as an operator · 36 names
7-ElevenAdcolonyAdikteevAditicAdjoeAdToAppAerservAltitudeAniviewAOLBesitosDigital TurbineFyberGoogleHyperMXInMobiInneractiveironSourceLoopMeNexstarOpenXPayPalPixalateProdegePublicisPubMaticRhythmOneSmartRTBSpotXTapjoyTangoTremorUnityVerveVungleYuMe
How I work
Scoped to an outcome, not a pile of hours.
Monthly retainer, plus a success fee where it makes sense.
Fractional
2–3 days a weekEmbedded with your team. I own a number: a revenue line, a pipeline or a launch.
Best when: You need someone to run a revenue line.
Sprint
30–90 daysOne defined outcome: a pilot, a monetization model, or a signed slate of partners.
Best when: You have a specific launch or market.
Advisory
MonthlyWorking sessions with founders and leadership on model, pricing and partner strategy.
Best when: You execute well and want a sharp second opinion.
I work both sides of the market, so every engagement comes with clear conflict rules and strict confidentiality.
About
Hi, I'm Eric.
Penn State engineer · English & Korean · Dallas, will travel
For 15 years I built consumer rewards and ad businesses from zero — YooLotto, Lucky Dollar and PlayToWin Mobile, $30M+ in revenue between them. I wrote the product requirements, built the monetization, closed the partners and paid the users.
I've been the publisher and the platform, the buyer and the seller. So when I sit down with your team, I already know where the deal usually breaks — and how to keep it from breaking.
Got a revenue line that needs building?
Tell me what you're working on. I'll tell you straight whether I can help.